FOR IMMEDIATE RELEASE
Press Release Author: Brenda Herrera
Media Contact: Allison Biggs
Email: info@midnightfirely.com
The designer
behind Midnight Firefly Jewelry donates 10% to Dove Real Beauty Campaign!
Not only does Ms.
Biggs brag a strong customer base and consistent design, but she is a designer
that has a powerful vision.
As part of her
company’s community outreach program, Midnight Firefly has excitedly launched
the “Jewelry for the Uncommon Beauty” campaign. Benefiting Dove’s global campaign
for Real Beauty, the idea behind Firefly’s campaign is to promote beauty in
unconventional ways. According to the designer, “every woman is beautiful in their own way and therefore should not be stereo-typed in
conventional terms”. Dove’s campaign is
parallel in that it promotes beauty in the most of real ways. They have done a
fantastic job of beautifying women by representing all sizes, colors, shapes
and sizes. Their goal is to effectively change the status quo of woman and
offer a healthier, broader and far more realistic view of beauty. Essentially, a beauty that all women can embrace, be proud of and
enjoy everyday.
The synergy
between Midnight Firefly’s campaign and Dove’s is awesome. The relentless work
at creating a new face for beautiful women is going to be effected
globally. Among Dove’s program to create
this warranted image, it will fund initiatives such as a forum for women to
participate in a dialogue and debate about the definition and standards
of beauty in society, advertising that inspires women and society to think
differently about what is defined as beautiful and self-esteem workshops with
young girls in schools to help them foster a healthy relationship with and
confidence in their bodies and their looks.
“Jewelry for the
Uncommon Beauty” is Biggs’ way of connecting to the Dove campaign. Biggs is
donating 10% of Midnight Firefly jewelry sales to the Dove Campaign. Allison
believes that a percentage donation will not only offer monetary support to the
life changing programs, but more importantly, awareness to an issue that she
believes all women can relate to. Having personally struggled with questionable
self-esteem and self-confidence as a teenager, Biggs is passionate about
ensuring that young women, starting at an early age, understand the importance
of unrestricted beauty. It is imperative they establish confidence that will
allow them to achieve what they are capable of.
A successful woman will always exhibit confidence through her
uninhibited view of beauty!
* Disclaimer:
Dove is not a sponsor nor does it purport to support Midnight Firefly’s
“Jewelry for the Uncommon Beauty” campaign. The donations are unsolicited and
do not establish a relationship between the two.